Samantha Troup

As the Director of Digital Marketing Samantha uses data to help advisors better understand the wants and needs of investors. She is responsible for audience development and engagement, as well as helping provide important information regarding investors key interests and intents.

Prior to joining WrapManager, Samantha worked as the head of marketing at a TAMP and directed the marketing strategy for a marketing automation platform. She also has experience working with nonprofits and educational institutions.

Samantha graduated from Azusa Pacific University with a BA in Communication Studies. She earned her MS in Communication Studies from Pepperdine University.

Work

My favorite part of the day is experimenting with new marketing campaigns and analyzing the performance of existing ones, then taking steps to make them more effective across key metrics. It’s easy to forget that marketing is about the client, and where they are in their buying journey, so performance is one of the most immediate ways to see how well a campaign has connected with clients.

Something my co-workers may not know about me is that before I fell in love with marketing, I wanted to write for Cosmopolitan magazine.

Play

Some of my favorite things include museums, playing board and card games, seeing live music performances, dancing, reading, shopping and spontaneous day or weekend trips. Outside of the office, I’m often trying new restaurants, looking for untried chocolatiers (dark chocolate truffles with a hint of sea salt, cayenne pepper or champagne almost always take the cake), and playing with my two dogs (Rex & Scout).

Guilty pleasure: Binging entire show seasons while having an at home spa day.

 

Sam Staff Photos.jpg

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